You can check out the dimetrodon dinosaur, try to find Zimbabwe on the globe, and wonder why you never wrote that novel. That’ll be hard to do here if you browse the books and actually learn something. But who could blame you for being confused? Puttery says “the powder’s always fresh on this super chill 9-hole course.” While you wait your turn to slice your next putt, you can toast your buns by the wall-length fireplace, take in the Rocky Mountain views-and even snap a ski-lift selfie. You’re still in a Puttery at Grandscape in The Colony. With a full-service bar just steps away, Puttery says “the sky’s the limit for fun” on this challenging, high-tech course. Here’s a look at the four tech-enabled courses awaiting your Tiger-like putting prowess at Puttery: Rooftop Courseĭon’t be distracted by that skyline view-you’re already six strokes behind Shirley. The agency also worked with Drive Shack on UX design and app development for reservations, guest check-in, and play. The ball keeps score and activates light and sound. You won’t find any old golf pencil/paper scorecard combo at Puttery, thanks to 900lbs’ tech-driven interactive gameplay. Immersive experienceĭallas’ future-focused interactive design agency 900lbs was tasked with creating a one-of-a-kind immersive experience that’s part high-tech gameplay and part chill lounge, according to the agency’s founder, Steve Deitz. But with local DJs playing tracks, “curated culinary offerings” to chow down, and exclusive course-themed drinks to imbibe, putting is only partly the point. You can yell “IT’S IN THE HOLE!” all you like. Four 9-hole courses, four different vibes More Putterys are in development now in Houston, Miami, Charlotte, N.C., and Washington, D.C. “Whether you can sink a putt from the rough or haven’t swung a putter since grade school-anyone can have a great time with our over-the-top courses, delicious food, innovative craft cocktails, and energetic vibe.”Įarlier this summer, golf superstar Rory McIlroy and his investment partnership invested some $10 million in the high-tech mini-golf concept, in exchange for 10 percent ownership in the equity of each Puttery venue planned to open through 2023. “Puttery puts a whole new spin on putting,” Khouri added. “After two years of development, Puttery will debut in our home market at one of the most exciting entertainment districts in North Texas,” said Hana Khouri, president and CEO of Dallas-based Drive Shack, in a statement. Puttery’s “modern spin” on putting features 20,700 square feet of entertainment-with four wildly creative 9-hole “golf courses” on two floors, three bars, an outdoor terrace, and multiple lounges and seating areas all over. The high-tech, totally reimagined, adults-only playground of cocktails, food, and courses is like no mini-golf you’ve ever seen. That all gets blown away Friday when the first-ever Puttery opens at Grandscape in The Colony, just north of Dallas. American Golf’s revenue jumped 21.6% year-over-year to $236.8 million, and the company’s entertainment golf business recorded a 78.3% year-over-year increase to $45.1 million.ĭrive Shack’s consolidated net loss for the year was $30.3 million, a 46.2% improvement from the year prior.Forget everything you know about mini-golf-the sad old Astroturf, the ho-hum windmill, the sullen kid whacking your knee after her ball lips the cup. The company’s full-year revenue reached its highest level in three years at $281.9 million, a 28% increase from the same period the year prior. The company also announced plans on Friday to open its third Puttery location in Kansas City, Missouri. The company’s second Puttery venue opened during the quarter in Charlotte, North Carolina. Drive Shack’s entertainment golf business, which includes Drive Shack and Puttery venues, recorded $14 million in revenue, a 95.1% year-over-year increase.American Golf, its traditional golf business, brought in revenue of $56.5 million - a 6.4% year-over-year increase - driven primarily by total event revenue, daily fee rounds, and higher public-course green and cart fees.Drive Shack, owner of golf-related leisure and entertainment businesses, reported a 17% increase in fourth-quarter revenue to $70.5 million.ĭespite recording a consolidated net loss of $8.6 million for the quarter, Drive Shack saw revenue increases across the company following its September launch of the brand Puttery, an interactive putting experience with food, cocktails, and music.
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