Once finished, Instagram Live videos can be shared for 30 days before they are deleted. When an account goes Live, they appear at the front of the Stories bar with a Live icon. Live streams can last up to four hours and can be hosted by one or two accounts. ![]() Start a Live broadcast by swiping right or tapping the plus icon and toggling to Live. Brands and creators alike have used Instagram Live to host workshops, interviews, and more. Instagram Live lets users video stream directly to their audience’s feeds. Resource: Learn how to use Instagram Stories to build your audience. Despite their short-form, ephemeral nature, Stories remain one of the platform’s most popular features.More than 50% of people polled by Facebook say they’ve visited a brand’s website after seeing a Story.For brands, links offer a significant way to drive organic leads and conversions. Instagram Stories are also one of the rare places on Instagram where accounts can post direct links.Several brands-some four million every month by Instagram’s count-have found novel ways to use these features, from “this or that” polls to Q&As and product tags. You can also add interactive elements such as filters, emojis, tags, and stickers to each Story. They can also be uploaded from your Photo Library.Įxpired Stories can be saved to the Highlights section of your Instagram profile, positioned just above the grid. Stories can be recorded by swiping right from the home screen, or by tapping the plus icon and selecting Stories. Though originally only 15-seconds long, each clip in your Instagram Story can now be up to 60-seconds long. Inspired by Snapchat, Instagram Stories are short videos that disappear after 24 hours. ![]() Reels, Stories, Live, oh my! If you’re looking to get started with Instagram video, we put together a simple breakdown of current formats to help. Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile.
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